1. Is one worse than the other or so you think they’re equally #destructive? #fire #water #fear #bravery #risks #ffculture #ffquestions #question http://ift.tt/1hPFyge

  2. Risking it all for a better meal: our interview with the folks behind Field Guide.

    We’re thrilled to introduce you to Field Guide, one of our favourite places to gather in Halifax. We spoke with owner and Front of House Manager Ceilidh Sutherland on what drove her and her partner – Field Guide Chef, Dan Vorstermans – to open up this perfect restaurant in Halifax.

     Ceilidh grew up in Tatamagouche, Nova Scotia and met Dan, a native of Ontario, in Quebec. They moved to Nova Scotia together five years ago and settled in the North End because of the amazing sense of community that exists there, smack in the middle of a bigger city.  

     We talked about everything from the risks involved with opening up a new restaurant in Halifax, to where they get their inspiration. And don’t forget to visit Field Guide at 2076 Gottingen Street. You won’t be disappointed by their delicious food or their masterful and unexpected array of drinks.


    FF: What inspired you to open a restaurant here in Halifax?

    Ceilidh: First and foremost we have a love of food and drink, of gathering and of hosting. This was our starting point.

     We also both have what I like to call an entrepreneurial spirit – meaning that we always knew we would work for ourselves. It was just a matter of time.

     Field Guide is pretty unique in Halifax. We are small, we have an open concept kitchen where we source all our meat and produce from Nova Scotia, because this is where we believe we can get the highest quality ingredients. We believe in using the whole animal so you see a lot of offal (variety meats or organ meats, referring to the internal organs and entrails of a butchered animal) on our menu – this is something we are really passionate about. Everything on the menu is meant to be shared with the people you are with.

     We also have an amazing team working behind the bar; our head bartender is Shane Beehan (photographed above) and our bar consultant is Jeff Van Horne.

     FF: What was the greatest challenge you faced when opening Field Guide?

    Ceilidh: If I had to pick one thing I guess the biggest challenge would just be navigating all of the permits and licensing that are needed to open a restaurant. It’s a pretty complicated process and it doesn’t always feel like the people in charge of making sure you have all of the necessary licenses and permits really care if you succeed or not (except our health inspector – he’s awesome!).

     FF: Do you find Halifax inspiring?

    Ceilidh: Yes! It’s small, it has a very interesting history and I sense that we are at some sort of crossroads as to where we are taking our city. I look around and see so many cool things happening. I don’t think a week goes by where I don’t hear about some cool new idea that is in the works.

     I do think we are pretty self aware in Halifax as well. I think that everyone who is opening businesses in the North End is aware of the effects this has on the existing neighbourhood. I really believe that business owners and residents alike want the best for our neighbourhood – this in itself is inspiring.

     I also love the fog and find Halifax beautiful. I like living where seagulls live and I like knowing it takes ten minutes to get out of the ‘city’ and into the country!

     FF: Why have you stayed in Halifax? If you left at some point, what brought you back?

    Ceilidh: We love the city, are excited for where it is going and in regards to Field Guide specifically we feel like we are filling a void! We barely knew anything about Halifax when we moved here, it was kind of done on a whim, but we have never looked back. Love at first sight for sure!

     For Ceilidh, it’s new ideas, an interesting history, and the fog. What do you love the most about Halifax?

  3. #Flying might seem like it’s scary, but is it? The answer might surprise you! #ffquestions #ffculture #planestrainsautomobiles http://ift.tt/1gdOUQT

  4. Staff Showcase: Tony Salloum 

    Our account coordinator is so brave that he once took on the task of being a car salesman, despite it being the worst job he could imagine. His dream role would be to play Batman in a Martin Scorsese directed version of the movie. Meet Tony Salloum, our well-branded account coordinator.

    My Name is Tony Salloum.

    And I am an Account Coordinator At Famous Folks.

    I was born in Halifax, Nova Scotia.

    My daily risk is working at Famous Folks.

    My long-term risk goal is To Inspire Bravery.

    I admire Martin Scorsese.

    My favourite brand is Supreme.

    My last epic failure was closing the doors to my Men’s Boutique in Halifax.

    If I were a body of water I would be the Mediterranean.

    A risk I wish I had taken but didn’t: I take every risk I can get. Growing up in a household filled with entrepreneurs you have to fight for every opportunity that comes your way.

    The riskiest thing I’ve ever done was opening my own business and building it from the ground up.

    One piece of advice I have for brands is to be as interactive with your consumer as you can be. Know what they are up to on a daily basis. Connect with them through as many social channels as possible. Give back to your community. By doing so you will create a culture and a community for your brand.

    If I were a superhero I would be BATMAN. Always be Batman.

    What is the most interesting thing you have in your wallet? My receipt from the Eiffel Tower.

    The worst job I could have would be Selling Automobiles.

  5. If someone walked up to you & handed you a crisp $100 bill, what would you do? #wwyd #ffquestions #agencylife #ffculture http://ift.tt/1pYsTZy

  6. This is a statement, not a question. #gertrudestein #ffquotes #bebrave http://ift.tt/1kpEbm0


    There’s a lot of talk thrown around about being risk takers and acts of bravery, especially here at Famous Folks. At the heart of risk is a psychological trait called sensation-seeking, AKA excitement-seeking. Whether it’s the pursuit of novelty, complexity, or just simply intense physical sensations, some people just live for thrills.

    Under this wide and exhilarating umbrella is also adventure-seeking, which doesn’t encompass all risk takers. Some just like bright lights and action movies whereas others are attracted to the extreme nature of whitewater kayaking and climbing Mount Everest.

    We have been built to take risks: Homo sapiens, our ancestors, originated in East Africa in a very short span of approximately 100,000 years. We have been hunters, which is a dangerous game and falls into the category of risk takers who seek adventure through thrills. We survived because our ancestors were explorers, much like ourselves. These days we’re flying to Mars, but in those times, travelling to another continent was like undertaking a voyage past our own solar system – straight into the abyss of the unknown.

    There is also a risk to not taking risks at all: if Homo sapiens had stayed at home, would we be around today? It’s important to recognize the difference between taking unnecessary risks (like driving with your eyes closed) and the ones that will push you in new directions (like driving down a road you’ve never been before). Let’s continue our long history of taking risks that propel humanity forward.

    We want you to consider taking those small risks everyday. If not for your sake, then for the sake of all humanity.  

  8. We got #fredrickdouglass #elizabethI and #daVinci. Who do you think is the ultimate historical #badass? #ffculture #ffquestions #agencylife #wewannaknow http://ift.tt/1h3zsTh

  9. Mission To Mars

    Can you picture yourself going to a place no one has ever been before? It’s barren, desolate, isolated, freezing cold and, as of April 8th, 2014, will be 92.4 million kilometers from earth. Did we mention that you only get a one-way ticket to this lovely locale with absolutely no way home? Yeah, there’s that, too.

     This journey is not unlike the voyages of the ancient Chinese, Micronesians, Africans, Vikings and old Europeans who left their homes to take to the seas in hopes of reaching and exploring a new world. So we ask you this: Do you want to be a Martian?

     The Mars One mission has already selected contestants for the first human mission to Mars. Not only will the people selected be visiting the planet for the first time, but they will also be attempting to colonize the planet as a selection of human guinea pigs that have no way home.

     The mission is still years away with the first group of four scheduled for Mars arrival in 2025. Subsequent groups of four will depart every two years following, with a total of 24 people in the colony. Training is set to begin next year with candidates spending at least six months in isolation in a barren, desert-like landscape with temperatures hovering near -50C.

     More than 20,000 people applied to be amongst the first on Mars, one of which was Tyler Reyno, a 20-year-old from our backyard of Sackville, Nova Scotia. In December, Tyler was shortlisted for a second round of selections for the mission. He is a mechanical engineering student, much like Chris Hadfield, which makes him fairly confident he will be chosen to make the seven to eight month long trip to Mars. 

     Tyler is also actively working on projects aiming to bring private space industry to Nova Scotia, with dreams of our province acting as launch pads for rockets and satellites. This guy is not only a risk taker, but also a mover and shaker trying to bring big things to our province while making an inter-planetary name for himself as one of the few people who will be able to credit themselves with the title “Modern Explorer”.

     Are you insanely jealous or do you think this fella is just plain insane?


  10. Who pushed you to jump the car #ferrisbueller style or tell off your mean neighbour? We’ve all got our #riskidols- who’s yours? #ffquestions #ffculture #agencylife http://ift.tt/1d0QMNv